Thursday, April 15, 2010
Wednesday, April 14, 2010
SEO Specialist
Senior SEO Project Manager at Ebrandz, India
in reference to:
in reference to:
"Senior SEO Project Manager at Ebrandz"
- Monika Moorjani - LinkedIn (view on Google Sidewiki)
Friday, April 9, 2010
Google URL Shortener
Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are:
* Stability – ensuring that the service has very good uptime
* Security – protecting users from malware and phishing pages
* Speed – fast resolution of short URLs
Google URL Shortener is currently available for Google products and not for broader consumer use.
The Google privacy policy applies to the Google URL Shortener. Please note that Google may choose to publicly display aggregate and non-personally identifiable statistics about particular shortened links, such as the number of end user clicks.
* Stability – ensuring that the service has very good uptime
* Security – protecting users from malware and phishing pages
* Speed – fast resolution of short URLs
Google URL Shortener is currently available for Google products and not for broader consumer use.
The Google privacy policy applies to the Google URL Shortener. Please note that Google may choose to publicly display aggregate and non-personally identifiable statistics about particular shortened links, such as the number of end user clicks.
Wednesday, March 10, 2010
Branding is extremely important, in SEO and in social media. If you’re using Twitter as a business tool to reach out to more potential customers and increase your traffic, then you absolutely need to have a strong brand presence. Rather than using the same Twitter account to target various audiences, set up multiple identities and use them to cater to specific audiences. For example, don’t use the same account to tweet about both SEO and gardening. It just doesn’t work. Brand yourself and stand for something. Twitter search will eventually give more weight in the search results to Twitter users who talk mainly about the specific niche being searched for.
Being focused will also help you to stay consistent with your marketing message and get the attention of your target audience. This in turn will increase the chances of people following you and paying more attention to what you have to offer (more on this in the next section) – which means you get better rankings in Twitter search.
It also helps to customize your Twitter profile to be consistent with your brand image. Use a catchy background with all of your contact information and write a descriptive bio that includes your name, location, and website.
Being focused will also help you to stay consistent with your marketing message and get the attention of your target audience. This in turn will increase the chances of people following you and paying more attention to what you have to offer (more on this in the next section) – which means you get better rankings in Twitter search.
It also helps to customize your Twitter profile to be consistent with your brand image. Use a catchy background with all of your contact information and write a descriptive bio that includes your name, location, and website.
301 redirects
Besides simply moving a page from one location on your site to another, 301 redirects have a number of important uses, including:
* Moving your site to a new domain name.
* Cleaning up ugly dynamic URLs so that search engines can crawl them more easily (combined with a URL rewriting tool).
* Closing pages or entire sections of your site and making sure both your users and search engines don't run into link "dead-ends."
* Pointing your extra domain names or outdated sites at a single location to consolidate traffic and links.
* Prevent duplicate content problems when both the www and non-www version of your site are accessible.
* Prevent duplicate content problems when both the directory root (/) and index.html versions of a page are accessible.
* Moving your site to a new domain name.
* Cleaning up ugly dynamic URLs so that search engines can crawl them more easily (combined with a URL rewriting tool).
* Closing pages or entire sections of your site and making sure both your users and search engines don't run into link "dead-ends."
* Pointing your extra domain names or outdated sites at a single location to consolidate traffic and links.
* Prevent duplicate content problems when both the www and non-www version of your site are accessible.
* Prevent duplicate content problems when both the directory root (/) and index.html versions of a page are accessible.
B2B vs. B2C
Business-to-Business or B2B refers to the online buying and selling of products, services or information between companies. It often covers the entire supply chain management. Business-to-Consumer or B2C refers to the online selling of products, services or information by companies to consumers for their own use.
B2B vs. B2C
The basic difference between B2B and B2C is that in B2B the customers are companies where as in B2C the customers are individuals.
* B2B transactions are more complex as compared to B2C transactions.
* B2B transactions involve lot of negotiations over price, delivery and product specifications. B2C transactions, on the other hand, involve a specific product, price and mode of delivery.
* B2B transactions require integration with the other companies' systems. This is important for communication. B2C on the other hand does not require any integration with their customers.
* B2C transactions are mostly done through credit cards. B2B transaction on the other hand may require setting up an account with the company.
* B2B and B2C require different marketing strategies. B2C customers do online price comparisons between competing B2B sites for the best possible price.
* The sales process takes a longer time for B2B Company than for a B2C company.
* B2B websites sell big value items or services. Their products are specialised and specific. B2C websites sell small items and mostly one time sale. B2B websites involve a long-term business relationship, support services, upgrades and modifications.
* B2B purchases require evaluating multiple factors. They require much more research, thought and analysis before a purchase is made. The B2C purchase process, on the other hand is fairly simple. It mostly involves price comparisons between competitors before the purchase. This is a quick and easy job on the Internet.
* B2B websites provide lot more information as compared to B2C websites. They require presentation of information in a concise and detailed format. The client may need concise information to know about the products and then detailed information to decide on purchasing it.
* Good content is the prerequisite for the success of both B2B and B2C sites. Content on a B2B site is more technical in nature while content on a B2C site is more general and in a layman's language.
* B2C website users mostly use the product themselves. They alone complete the entire buying process on the site. The buying process on a B2B site may involve different people or departments at different stages of the buying process. So, a B2B site has to provide information that caters to people with varying needs and requirements. That is why B2B websites should be designed with usability in mind.
* One major difference between B2B and B2C websites is that most B2C websites do not have as shopping cart. This is because product and services sold on a B2B website require more presale discussion, price negotiation and customisation of the product before a sale is executed.
* B2C websites are more directly responsible for sales as compared to B2B websites. That is why B2C websites are more specific about e-commerce rules and practices.
B2B vs. B2C
The basic difference between B2B and B2C is that in B2B the customers are companies where as in B2C the customers are individuals.
* B2B transactions are more complex as compared to B2C transactions.
* B2B transactions involve lot of negotiations over price, delivery and product specifications. B2C transactions, on the other hand, involve a specific product, price and mode of delivery.
* B2B transactions require integration with the other companies' systems. This is important for communication. B2C on the other hand does not require any integration with their customers.
* B2C transactions are mostly done through credit cards. B2B transaction on the other hand may require setting up an account with the company.
* B2B and B2C require different marketing strategies. B2C customers do online price comparisons between competing B2B sites for the best possible price.
* The sales process takes a longer time for B2B Company than for a B2C company.
* B2B websites sell big value items or services. Their products are specialised and specific. B2C websites sell small items and mostly one time sale. B2B websites involve a long-term business relationship, support services, upgrades and modifications.
* B2B purchases require evaluating multiple factors. They require much more research, thought and analysis before a purchase is made. The B2C purchase process, on the other hand is fairly simple. It mostly involves price comparisons between competitors before the purchase. This is a quick and easy job on the Internet.
* B2B websites provide lot more information as compared to B2C websites. They require presentation of information in a concise and detailed format. The client may need concise information to know about the products and then detailed information to decide on purchasing it.
* Good content is the prerequisite for the success of both B2B and B2C sites. Content on a B2B site is more technical in nature while content on a B2C site is more general and in a layman's language.
* B2C website users mostly use the product themselves. They alone complete the entire buying process on the site. The buying process on a B2B site may involve different people or departments at different stages of the buying process. So, a B2B site has to provide information that caters to people with varying needs and requirements. That is why B2B websites should be designed with usability in mind.
* One major difference between B2B and B2C websites is that most B2C websites do not have as shopping cart. This is because product and services sold on a B2B website require more presale discussion, price negotiation and customisation of the product before a sale is executed.
* B2C websites are more directly responsible for sales as compared to B2B websites. That is why B2C websites are more specific about e-commerce rules and practices.
Subscribe to:
Posts (Atom)
